Zuckerberg’s “Second Law”…

…of social media. Mark Zuckerberg said something to this effect yesterday:

“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before”

Les Bloggers have put forth any number of reasons for dis/agreeing which I won’t repeat. I just wanted to add two little comments.

It’s interesting to see that the ‘dissenters’ are almost exclusively the older crowd who possibly can’t quite envision sharing things that aren’t shareable now! Very much like people said a few years ago that the Internet could never replace newsprint. I’m guessing, kids growing up today in a social media space right from the start, see much more sharing potential than others.

Nick Carr‘s comment that “I’m troubled by the implications of this exponential growth in our release of intimate data” is valid though. The problem is that once the data is out there, how do I get it back? Do I still have control over it? What sort of control? If I have comments on a hundreds of blogs, my cell number of tens of social sites and my resume on a couple others how hard is it for me to change all that data? Or evej just search through it? Very hard at the moment.

Anyway, you’ve guessed what I’m getting at: VRM. But that’s what it’s all about isn’t it? I have no control of the myriad bits of data out there about me because up until now its only customers who’ve been “managed” (CRM) and not vendors.

Check out the Mine Project to see a work in progress of exactly this kind of tool.

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