The Dead Effect

I am pleased to report that yesterday’s experiment worked. The bold claim that something cool was ‘dead’ more than tripled click-throughs… and all from the usual sources (there’s your control Mr. Quantitative Dissenter).

Is it ‘lazy journalism’ as one commenter said that makes journalists go for the tabloid-like headlines? Or are they simply giving us what we want: headlines that satisfy our morbid desire to see others fail?

(Although there might be a case for saying WordPress did indeed flatline a little!)


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