Follow-up “right the fuck now”

Yesterday I tuned in to the Business of Software hangout with Steli Efti of who spoke about sales in startups.

I hadn’t really come across his stuff before so after it was done I checked out his blog and really like his post about making sure you follow-up on leads “right the fuck now” :-)

When you’ve got a qualified prospect on the phone, there’s one thing you always want to do before you end the call: Initiate the next step!

Do it right then and there while you still have them on the phone, not by telling them how much you enjoyed speaking with them, not by agreeing to talk again soon (someday), not by sending them a follow up email.

Use the power of right fucking now to get the thing done.

Read the full post on his blog here.

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